PRIMARY ROLE:
UI/UX Designer - Design Manager
TIMEFRAME:
2020 - Present
CLIENT:
Vilnius City Municipality Public Health Bureau
SUMMARY
The Public Health Bureau of Vilnius sought a long-term solution to support the health and well-being of children across the city’s schools. Through Green Thyme, I led the UX/UI design for "Health Pass," a digital platform aimed at streamlining and enhancing public health initiatives. Our team won the tender to replace cumbersome, paper-based processes with an intuitive digital solution that provided a single source of truth. This initiative was designed to unify data handling and support health planning and monitoring with the ultimate goal of creating a lasting impact on children’s health outcomes.
Active Users / Day
1500+
Optimised Processes
40+
Released Features
12
CHALLENGE
This project required a deep understanding of complex public health workflows across multiple stakeholders—from municipal departments to school administrations. The most intricate component, public health planning, demanded extensive research to grasp how different institutions collaborated to set health strategies and manage resources. Additionally, working with the public sector introduced slower decision-making cycles due to required approvals, adding layers of complexity to the timeline. The state of public health data also posed a significant challenge; information was spread across various formats, often entered manually, leading to inconsistencies, errors, and a lack of structure.
SETTING UP UX PROCESSES
To tackle these challenges, I initiated extensive UX research, beginning with a series of interviews and process mapping sessions with stakeholders from multiple departments and organisations. This collaborative effort aimed to capture a comprehensive view of existing processes, some of which were optimised to improve efficiency while others prompted discussions that eventually led to legal amendments in public health policy. This high-level research laid the foundation for specific qualitative studies with end users, helping us refine requirements for distinct functionalities and gain insights into the workflows at a granular level.
DESIGN AND TESTING
The design phase was highly iterative, exploring and testing various concepts tailored to each aspect of the system. From configuring organisational hierarchies to planning educational health initiatives, each feature was scrutinised through usability testing to ensure we met user requirements and created an intuitive experience. This meticulous process allowed us to adapt to user feedback and refine the interface in ways that simplified complex workflows, enhancing accessibility and usability for a diverse user base.
SCHOOL HEALTH PROFILES AND STRATEGIC CLUSTERING
To empower the bureau with actionable insights, we designed a feature that grouped schools into health clusters based on specific public health criteria. This segmentation enabled public health managers to strategically allocate resources, tailor health plans, and address particular health concerns within clusters more effectively. By providing a structured way to view and compare schools’ health profiles, this functionality offered a strategic advantage in planning and intervention, supporting data-driven decisions aimed at improving health outcomes region-wide.
CONTINUOUS IMPROVEMENT
To support ongoing enhancement of the "Health Pass", we implemented analytics tools like Hotjar and Google Analytics, which enabled us to gather qualitative and quantitative data on user interactions. By tracking rage clicks, analyzing recorded sessions on critical features, and identifying areas of friction, we created a continuous feedback loop to inform future improvements. This data-driven approach ensured that we could respond dynamically to user needs and enhance the product based on real user behavior.
IMPACT
The "Health Pass" platform was received positively by users and public organsations alike, standing out as an innovative tool in public health. By transforming paper-based processes into a structured, accessible digital system, "Health Pass" has laid a solid foundation for long-term health improvements for children in Vilnius. The platform’s success not only facilitated streamlined operations across multiple public health institutions but also demonstrated the potential of digital transformation to support proactive health planning and management in the public sector.